Five Sample Guitar Lessons Videos Added
Posted by Matt McWilliams in Legacy News, Video Marketing on March 11th, 2010
As I promised Tuesday, we now have five sample lessons for Learn & Master Guitar ready for your use on ShareASale!
The lessons are:
Beginner: The Secret to Great Strumming
Intermediate: Jazz Guitar
Advanced: The Pentatonic Scales
The best part of these videos is that they track to you, so go get them now. If you need help on how to get the videos just read this post on ShareASale Videos.
Here is the Beginner video:
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Some Screenshots from the Bass Guitar Course
Posted by Matt McWilliams in Legacy News on March 9th, 2010
Our production team is really plugging away at the bass guitar course. The Learn & Master Spotlight Series: Bass Guitar course will be out April 30.
Here are a few screenshots from one of the lessons I just got from Cameron in production.
New Videos Added to ShareASale
Posted by Matt McWilliams in Affiliate Tools, Legacy News, Video Marketing on March 9th, 2010
Last night we added three new videos to our ShareASale Videos and updated two others.
We added videos for the Learn & Master Spotlight Series Blues Guitar course as well as the Spotlight Series Guitar Set-Up and Maintenance course and our Home School Painting course.
We also updated the videos for our Home School Editions of Guitar and Piano.
Videos are easy to find and easy to add from the ShareASale interface. And they track to your account!
Just login to your account and go to “Get Videos.”
Do a search for “Legacy Learning”
Click on “Get Video Code”
Click on Get this Video Code - Notice how ours are organized with titles such as “Award-Winning Ballroom Dance Course Medium”
We give them titles that are user friendly (the people viewing them) but the last word is always the size so they are easy to find.
We have three sizes: Small, Medium, and Large.
Copy and paste the code from ShareASale
Coming Soon: Sample Lesson Videos!
Here is a preview of the Guitar Set-Up Video as an example.
Affiliate Advocacy Conference Call about the #AdvertisingTax
Posted by Matt McWilliams in Affiliate Marketing News, Legal Matters on March 9th, 2010
Just finished listening to the Affiliate Advocacy Conference Call with Melanie Seery. Her main guests were Brian Littleton, CEO of ShareASale, and Jen Goode, who was one of the main affiliates fighting the advertising tax successfully in Colorado.
Here are some of initial highlights that I got from the call.
Brian Littleton offered some great tips for communicating with legislators including:
- Don’t mention the unconstitutionality of any legislation. Legislators don’t like being told that what they are doing is unconstitutional.
- Most legislators have two offices, one in their district and one at the legislature. Go to or call whichever is smallest.
From Jeannine Crooks who was having some audio difficulty unfortunately:
- Don’t threaten to move. They generally don’t care.
Threats never work. Neither does telling them they are breaking the law. Stay level-headed and focus on the negative impact of the legislation.
One of the best tips came from Jen Goode who suggested that you try to find a local tie that affiliate marketing has to an organization in the legislator’s district, such as a non-profit or a school that uses affiliate marketing to raise money. This worked very well for them in Colorado.
More to come on this subject but these were some great tips!
Keyword Check Time - Try No Spaces
Posted by Matt McWilliams in Affiliate Tips, Pay Per Click (PPC) on March 9th, 2010
I was just thinking about something so I figured I would share it with you all.
Are you using keywords with no spaces?
Let’s face it, people type quickly and make mistakes. Also there are common typos which are not technically typos and various ways to spell the same words or phrases.
Here are some examples of words to bid on:
learnguitar | guitarlessons | homeschool music lessons (as opposed to home school music lessons)
learn piano athome | pianodvd lessons | paintinginstruction
While the volume may not be high, you might get a ton of cheap keywords that still convert with these.
Update on New ShareASale Traffic Report
Posted by Matt McWilliams in Affiliate Tools, Legacy News on March 9th, 2010
As I posted Saturday, ShareASale has a new Traffic Report for tracking clicks, conversions, EPC, and more by bannerID and afftrack.
They made a few tweaks recently including to default it to Month-to-Date (MTD) and to allow you to run it for the current day.
Well done once again ShareASale!
Learn and Master Photography Lessons Outline
Posted by Matt McWilliams in Legacy News on March 8th, 2010
Learn & Master Photography is truly beginning to take shape.
Our content team is hard at work outlining the lessons and working with the instructor, Vince Wallace, to write out the lesson scripts, prepare for shooting, and even begin to prepare the lesson books.
I just got the lessons outline for the first half of the course. Here it is:
Lesson 1: Your Digital SLR Camera
An Overview of the Digital SLR Camera Your Camera Gear
The Mechanical Parts of the Camera Your Camera As a Computer Holding Your Camera
Lesson 2: Camera Basics
Exposure and Shutter Aperture and Depth of Field Focal Length
Lesson 3: Digital File Management
File Management and Image Transfer Organization Software
Lesson 4: Color Management
Light and Color Color Managing Your Environment
Color Managing Your Camera Color Managing Your Monitor Color Managing Your Printer
Lesson 5: All About the Lens
The Focusing System Drive Modes Shooting Modes
Characteristics of Lenses Lens Choices and Focal Length Focal Length Assignment
Lesson 6: Framing and Composing Your Images
Principles of Art: Magnetism Magnetism Assignment
Principles of Art: Rule of Thirds Rule of Thirds Assignment Principles of Art: Leading Space
Leading Space Assignment Principles of Art: Juxtaposition Juxtaposition Assignment
Lesson 7: Elements of Art with Light Metering
Elements of Art: Line Elements of Art: Shape
Elements of Art: Form Light Metering Elements of Art and Light Metering Assignment
Lesson 8: More Elements of Art
Elements of Art: Positive and Negative Space Elements of Art: Value
Positive/Negative Space and Value Assignment Elements of Art: Color Color Assignment
Elements of Art: Contrast Elements of Art: Texture Contrast and Texture Assignment
Lesson 9: White Balance
What is White Balance? Kelvin Temperature Controlling White Balance White Balance Assignment
Lesson 10: The Triad and ISO
The Triad Concept ISO Controlling Light with ISO ISO Assignment
Lesson 11: The Principles of Design and Shutter Speed
The Principles of Design The Shutter and Shutter Speed The Shutter and Shutter Speed Assignment
Lesson 12: The Principles of Design and Aperture
Aperture Depth of Field Principles of Design Aperture Assignment
Lesson 13: Full Manual Control
TRIAD Review Lens Filters Artificial Lighting
New ShareASale Traffic Report
Posted by Matt McWilliams in Affiliate Marketing News, Affiliate Tools, Legacy News on March 6th, 2010
ShareASale just released their new Traffic Report and it is AWESOME!
It allows you to run a report for a period of time and view the clicks and the data associated with them such as hits, commissions, sales, conversions, EPC, etc.
You can run and order it by the following parameters (there may be more that I am missing):
- various creative types (banners, text links, widgets, videos, etc.)
- each merchant or all merchants
- sales, commissions, epc, voids, etc.
- afftrack and bannerID
As far as I am concerned, it may be the best report they have put out to date…although I do have a few personal favorites.
You can find it Under Reports/Stats.
It looks a little something like this:
Scott on ABestWeb did point out that it is missing default date values such as last month, month to date, and this week. Those would be good additions, but as it is I give this new report a 9 1/2 out of 10 stars!
Awesome Painting Course Testimonial from Michigan!
Posted by Matt McWilliams in Legacy News on March 6th, 2010
Got this from our CEO the other day. WOW!
Dear Legacy,
It’s true what your motto says,…”making personal dreams come true”. I am so pleased with Gayle Levee as instructor in Learn & Master Painting. I began very slowly about one month ago and am only on lesson 5, but already visualize myself painting sceneries on my own. I haven’t had any previous training at all, and though I’ve had a desire to paint, I’ve wondered even with lessons if I actually could. Well, I am definitely on my way. I was so please with my first forest that I actually clapped at my work!. Thanks Legacy for a wonderful course …and making a dream with reach.
Gratefully,
Linda from Michigan
iPhone App, Perceptual Contrast, Taxes, and more - Legacy Learning Affiliate Podcast Episode One
Posted by Matt McWilliams in Affiliate Marketing News, Legacy News, Podcasts on March 5th, 2010
Episode One of the Legacy Learning Systems Affiliate Podcast is in the books.
This week on the Legacy Learning Systems Affiliate Podcast Episode One I talk about our iPhone App, Perceptual Contrast, Affiliate Taxes, Bonuses, and more.
The podcast will cover topics relating to our program, marketing tips, industry news, and more in a quick audio format that you can listen to anytime. I will be striving to make the average episode around 10-12 minutes with occasionally a shorter version if there is not much new or longer if there is a lot to talk about or we have a guest.
You can listen to and/or download Episode One below as well as Subscribe to our podcast in iTunes so you don’t miss an episode!
SHOW NOTES:
iPhone App News - Gibson Learn & Master iPhone App is Rocking! | Top Ten in the iTunes App Store
Perceptual Contrast / Robert Cialdini - Review Chart Example | YES! Book Excerpt (Study)
Ultimately what you are trying to do is to frame the DVD courses in terms of private lessons.
Since people are not searching for DVD courses only, you must first convince them of the concept of learning at home. Many people have NO idea that
a. such an option exists
b. that such an option really CAN teach them what they want to learn.
So what they need is to:
a. be convinced of the extreme cost of private/group lessons and the difference in prices
b. be convinced of the convenience of at home lessons
- no missed appointments and payments for those
- travels with you
- on YOUR time
- can go at your own pace - relevant especially when compared to group lessons
- can repeat lessons anytime
c. be convinced that at home lessons are of equal or greater quality than private/group lessons. Many instructors are not qualified and it may take months to find the right one, which can cost hundreds of dollars.
d. be convinced that Learn & Master courses are by far better than other at home DVD courses AND better than most private instruction or group instruction, at a fraction of the cost, time, and more convenient.
March 2010 ShareASale Bonuses | ShareASale Bonuses Page
Affiliate Advocacy Conference Call
March Affiliate Madness: NCAA Tournament Bracket Group
Posted by Matt McWilliams in Fun Stuff on March 5th, 2010
It’s March Affiliate Madness!
Thanks to Patrick Vesperman of Magnet Street Weddings, ABestWeb is doing what will certainly be the first ANNUAL NCAA Tournament Bracket.
You can sign-up here on Yahoo Sports and use the group ID ‘16686′ and password ‘abwballs’.
We are gathering prizes, but one of the prizes will be the Legacy Learning Systems course of your choice, and I know that Patrick will have a great prize as well, with more expected.
Go sign-up today! And join the conversation (AKA trash talk) here on ABestWeb.
Bass Guitar Video Teaser
Posted by Matt McWilliams in Legacy News on March 5th, 2010
Our production team is working feverishly on the forthcoming Learn & Master Spotlight Series: Bass Guitar course.
The shooting is done. Instructor Tony Marvelli (right) and our production team did a marvelous job shooting the course. I have seen (and heard a lot down the hall) clips of it and it is awesome! They just keep getting better.
Next week or early the week after we will have some preliminary graphics including product shots and a few banner ads ready. For the next week after that, we will be adding even more banners.
We will be making these banners inactive in ShareASale until a day or two before the pre-order, so if you want to get them ahead of time, just email me and ask permission and I will make them active for you.
The release date is April 30 and we will likely be starting the Pre-Order two weeks before that. I will have a final Pre-Order date very soon.
The price of the course is $49.00.
Also, just to remind you…the Fingerstyle Guitar Spotlight is already in the works and will be released in late July. Learn & Master Photography has already had a test shoot and from what I hear, it looked awesome! It is going to be the longest course in terms of number of lessons and it will be out this fall.
Here is that video…look forward to getting you more soon!
Top Ten in the iTunes App Store
Posted by Matt McWilliams in Legacy News on March 5th, 2010
The Gibson Learn & Master Guitar Application just cracked the TOP TEN in the App Store on iTunes! 
This gets us on the front page which will only increase the downloads, the exposure, and the branding. Honestly, we would have been thrilled with top 50. Then we were super excited when we made the top 25, which got us on the first page of the apps on the iPhone. Now, top ten on the iTunes page? Incredible!
Read more about our iPhone App and how it helps affiliates here.
February Bonuses Paid Today
Posted by Matt McWilliams in Bonuses on March 4th, 2010
I am still calculating one bonus that could be worth $500.00 but I did want to congratulate all of the ShareASale affiliates who earned $50.00 special bonuses for making ten sales in February.
In case you missed it, I asked affiliates to help us choose our February Bonus on ShareASale by voting in a poll.
One affiliate looks like she made fifty sales of our Guitar courses but I have to manually calculate that.
Well done all of you. Keep up the great work!
As a reminder, this month we have three special bonuses:
- Sell Twenty (20) Learn & Master Painting Courses and earn a $300.00 bonus.
- Sell fifteen (15) Learn & Master Ballroom Dance Courses and earn a $100.00 bonus.
- The $500 bonus for making 200 sales in a month (on top of the $200 and $325 bonuses for 50 and 100 sales) is increased to $2,000.00 this month!
Our regular bonuses like our $50.00 2nd Sale Bonus, our $200 50 sales for the month bonus, and all of the others listed on our ShareASale Promotions and Bonuses Page are in effect as always.
Gibson Learn & Master iPhone App is Rocking!
Posted by Matt McWilliams in Fun Stuff, Legacy News on March 4th, 2010
Number One in the Music Category for iPhone Apps (ahead of Pandora) 
Number 29 23 18 13 Overall iPhone App (ahead of Facebook, Shazam, and others)
Quadruple traffic to LearnAndMaster.com
Partner with Gibson Guitars to bring the best guitar tuner, metronome, chord chart, along with sample lessons from our Learn & Master Guitar course and generate a ton of press for Legacy Learning Systems and interest in our courses
Rock and Roll Hall of Famer Sammy Hagar (Van Halen) with the App
The Gibson Learn & Master Guitar iPhone App is in a word…HOT! As of this writing, over 125,000 people have downloaded the app.
It really is the BEST app out there for tuning and the like and best of all it is FREE!
We partnered with Gibson Guitars, known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. (The Gibson Les Paul guitar is the best selling guitar of all time and bears the name of the late, great Les Paul).
FEATURES OF THE APP:
A professional quality Chromatic Tuner that will allow you to tune any instrument using the iPhone microphone (or iPod Touch with microphone attachment)
- Alternate Tuning settings so you can quickly and easily tune your guitar to various alternate tunings, including Open G, Low C, Drop D, Eb and others.
- A Standard
Mode Tuner that allows you to tune each string to a sample tone
- An accurate Metronome with multiple time signatures, visual and audio options, and a set-your-own tempo tap pad
- A Chord Library with a sample of the essential chords for every player beginner to advanced
- Free Videos Lessons - Watch full length lessons from the Award Winning Learn & Master Guitar course. Watch as instructor Steve Krenz gets you started on your way to mastering the guitar.
You can download it in the App Store.
How does this help affiliates?
The biggest way is the publicity that we are and will be getting from it. The number of people searching for Learn and Master Guitar is significantly increasing, and the number of people looking for guitar learning courses who have heard of it is rising fast. All of this makes sales easier and conversions higher!
As you can see on the right, one of the key aspects to the app is the lessons. There are tons of comments in iTunes and on the Gibson site and elsewhere about those being the 
best feature.
Naturally, many of the people who view them are going to remember that and sooner or later will be looking for our course. Many advanced players who don’t need instruction will certainly remember us for gifts for aspiring players.
Long story short is this is VERY exciting news for us and you! I hope that, if you have an iPhone, you will download the app and let us know what you think. Every little bit helps!
Even if you don’t, you can still tell your friends and family. Also, it is a great thing to list in a description of our course. Yet another feather in our cap. And don’t worrk about losing tracking to visitors to the page. You can send them to our app page on our site (deep-link).
P.S. If you get our newsletters make sure to look for the Easter Egg on this one 
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