New FTC Regulations Impact Review Sites


Effective December 1 of this year, the FTC (Federal Trade Commission) will begin heavily regulating review sites, paid sponsorships, blogging, and what kind of hair products I use (the last one is a joke).

They recently released a report about these new rules and regulations. It is quite a read (81 pages of boring government junk), but it is worth knowing the details.

One alarming note: Reviewers face fines up to $11,000 if they fail to properly disclose endorsements or paid posts.

I am hoping to have time this week and next to read through all of it and keep up with the discussion on Twitter and the forums.

I also want to hear from you!  What are your thoughts on this pending regulation?  How does it impact the way that you will layout your site?  How will it effect your social media strategies? (the report includes regulations on social media such as Facebook, Twitter, etc.)

It is unclear (to me so far at least) exactly how this will impact our affiliates, but if nothing else, it is the beginning of something that could greatly impact what you do every day.

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  1. #1 by Joshua on October 12th, 2009

    That is some heavy reading!

  2. #2 by Matt McWilliams on October 12th, 2009

    It is indeed, but worth it. More to come soon!

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