AdWords for Newbies (and the rest of us) - Part Eight

In yesterday’s post about dayparting your ads, I talked about grouping ads for time zones if you need to really focus your dayparting for a specific timespan to optimize your conversions.

Today, I will address keyword grouping.? By grouping your keywords into tight, highly related groups, you can better target and optimize your ad copy and landing pages.

The biggest positive to grouping your keywords into small, specific categories is that your quality score for each keyword will be much higher, resulting in higher click through rates (CTR), higher conversions, and ultimately a much better return on investment (ROI).

It also allows you to truly optimize landing pages and ad copy by more accurately monitoring your ads and making the adjustments as needed to improve campaign performance.

One word of warning though: Be absolutely sure to avoid duplicate keywords across ad groups.? Google only allows one ad per advertiser on each keyword and your campaigns will end up competing against each other essentially.

The downside is that it is truly time-consuming, but absolutely worth it!

There are some tools out there, some free, some paid, that may help you get started with keyword grouping.? Probably the best free one, and the one I recommend you use to get started is Google’s own AdWords Keyword Grouper.? You can find out more information about it here.? Another that seems to work decently enough and may be worth a try is The AdWords Wrapper tool.? It also does a decent job of grouping them for broad and exact match.? Read more about broad and exact matching in our earlier post.