Even Negative Reviews Increase Sales

My friend Geno Prussakov recently posted about negative reviews and reviews in general on his site, quoting and utilizing much data from a recent CNN article about the subject.

I cannot add much to it other than to say “right on, Geno!” and that I have been giving this advice for a while now.

One quote from the CNN article:

Consumers are becoming used to searching for reviews when they shop online. Internet shoppers rank reviews as the most desired feature of a Web site, according to a recent survey by Forrester Research.

It?s important that site owners resist the temptation to edit or delete reviews they don?t like. ?If everything is positive, that raises a red flag among consumers,? says Forrester?s Anderson?

Did you catch that?? Most desired!

And those negative reviews…they typically RAISE sales!

Here is Geno’s post.? A definite must-read.