Archive for category Pay Per Call

(Please note this is a duplicate post due to a database error and it was lost)

Jason Spievak, CEO of RingRevenue, wrote an awesome article earlier this week about Pay Per Call.

Here are some highlights, but I highly suggest reading the full article.

One of the easiest ways to boost the performance of an ad is also one of the simplest: include a phone number.

This is absolutely a great way improve the performance of your ads. It literally instantly increases the trust factor.

In an instant, a potential buyer sees that the advertiser is real, tangible, and can be reached if necessary, raising their comfort level with entering into a business transaction.

Jason points out that a phone number is really useful for increasing conversions and sale amounts, especially with higher priced items like ours.

Not surprisingly, calls convert at higher rates — and with higher average ticket prices — than clicks, thanks to the consultative sales skills of a trained agent. Clicks generally convert at 1% to 3%, while calls convert at a much more appealing 30% to 50% rate with 1.5 to 2 times the ticket price on average, thanks to the upsell and cross-sell capabilities of the call center agent.

He shares a well-documented statistic about those people who research online and buy offline. The numbers, even in 2010, are staggering.

More than 60% of shoppers do their research online, but purchase offline.

As for Legacy Learning Systems, how exactly is it working for us so far? Well as Jason says,

Take the guitar lesson example. Legacy Learning Systems provides instructional DVDs for music and the arts. Customers often want to speak with someone about the DVDs and talk through their options. When customers call, those calls convert. In fact, when they come through the company’s affiliate base, all calls that result in a commission are converting to sales.

In short, what are you waiting for? Pay Per Call is, simply put, extra money for you. It will increase clicks and calls, conversions, sale amounts.

You can learn more about our Pay Per Call on ShareASale and read about the first Pay Per Call payout increase we gave and then be sure to sign-up for it today!

To the right is a sample creative…but there are a TON more, including text links. In case you did not know, clicks track to your account as normal

More Information on our Pay Per Call program on ShareASale.