Archive for category Video Marketing
Six New Piano Sample Lesson Videos Added to ShareASale!
Posted by Matt McWilliams in Legacy News, Video Marketing on March 12th, 2010
I just added six new sample lessons from Learn & Master Piano to our ShareASale videos.
We now have 85 videos on ShareASale!
The topics are:
Beginner: Minor Adjustments - 2 parts
Intermediate: Rockin’ the Piano - 2 parts
Advanced: Diminishing Chords - 2 parts
Here is the Diminishing Chords sample lesson below. If you need help using ShareASale videos, just check out this post: New Videos Added to ShareASale.
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ShareASale Videos, Pay Per Call Increase, Traffic Report - Legacy Learning Affiliate Podcast Episode Two
Posted by Matt McWilliams in Legal Matters, Podcasts, Video Marketing on March 12th, 2010
The Legacy Learning Affiliate Podcast Episode Two is ready for your listening pleasure. 
This week I talk about:
- A follow-up to the Perceptual Contrast concept I talked about last week and how it pertains to Google Slaps and the appearance of affiliate sites being Gateway sites. You can read more about it in last week’s show notes. iPhone App, Perceptual Contrast, Taxes, and more - Legacy Learning Affiliate Podcast Episode One
- New Videos on ShareASale.
- The New ShareASale Traffic Report.
- An Update on Learn & Master Photography.
- An update on the Learn & Master Spotlight Series course on Bass Guitar.
- Pay Per Call Increase.
- Internet Marketing from the Real Experts book.
- In Industry News, the Affiliate Advocacy Conference Call with Melanie Seery, Brian Littleon, and Jen Goode. I did a recap of the event here with some great tips from the guests.
You can listen or download below and don’t forget to subscribe to our podcast in iTunes.
Five Sample Guitar Lessons Videos Added
Posted by Matt McWilliams in Legacy News, Video Marketing on March 11th, 2010
As I promised Tuesday, we now have five sample lessons for Learn & Master Guitar ready for your use on ShareASale!
The lessons are:
Beginner: The Secret to Great Strumming
Intermediate: Jazz Guitar
Advanced: The Pentatonic Scales
The best part of these videos is that they track to you, so go get them now. If you need help on how to get the videos just read this post on ShareASale Videos.
Here is the Beginner video:
New Videos Added to ShareASale
Posted by Matt McWilliams in Affiliate Tools, Legacy News, Video Marketing on March 9th, 2010
Last night we added three new videos to our ShareASale Videos and updated two others.
We added videos for the Learn & Master Spotlight Series Blues Guitar course as well as the Spotlight Series Guitar Set-Up and Maintenance course and our Home School Painting course.
We also updated the videos for our Home School Editions of Guitar and Piano.
Videos are easy to find and easy to add from the ShareASale interface. And they track to your account!
Just login to your account and go to “Get Videos.”
Do a search for “Legacy Learning”
Click on “Get Video Code”
Click on Get this Video Code - Notice how ours are organized with titles such as “Award-Winning Ballroom Dance Course Medium”
We give them titles that are user friendly (the people viewing them) but the last word is always the size so they are easy to find.
We have three sizes: Small, Medium, and Large.
Copy and paste the code from ShareASale
Coming Soon: Sample Lesson Videos!
Here is a preview of the Guitar Set-Up Video as an example.
Optimizing Video for Conversions - What to Test?
Posted by Matt McWilliams in Video Marketing, Web Design on February 1st, 2010
Daniel Sevitt wrote a great post on the ReelSEO blog about what to test when optimizing video for conversions.
Here are some of the highlights, but I highly recommend checking out his full post. There is a LOT to it.
As he points out first, video works. Simple as that. That being said, bad videos don’t convert, any video can be made better to increase conversions, and sometimes, depending on the product, video reduces conversions.
But here is what to he suggests to test to get the highest possible conversions for your video. I have highlighted the most relevant ones to our courses.
- Video or No Video - sometimes, it’s not the right thing for your site.
- Should it Autoplay or Not? - I hate autoplay. you probably do too. But guess what? Sometimes it works!
- The Call to Action
- Video Length
- Triggers - Think of these as miniature calls to action as Sevitt says.
- Voiceover - Man, woman, young, old, Midwestern professional or California surfer dude?
- Music
Read the full post, take your time tweaking and testing, and you will be well on your way to videos with really high conversions!
Pinnacle Awards Affiliate Manager of the Year Video
Posted by Matt McWilliams in Awards, Bonuses, Video Marketing on January 22nd, 2010
Earlier this week I wrote a thank you to everyone for winning the Pinnacle Awards Affiliate Manager of the Year at Affiliate Summit.
I am still incredibly honored to have won and again thank you.
I put together a video so say thank you as well and explain what working here at Legacy Learning Systems truly means to me. I share some of the amazing stories from our customers who have taken our courses…and I have a VERY SPECIAL offer for our ShareASale affiliates at the end…trust me you will want to see this deal 
Here it is below and don’t forget you can watch all of our videos, tutorials and announcements on our YouTube Channel.
ShareASale Video Tutorials - Creating Custom Links (Deep Links)
Posted by Matt McWilliams in Affiliate Tools, Video Marketing on January 14th, 2010
Here is video tutorial number three in our ShareASale Affiliate Tutorials series to help our ShareASale affiliates learn the interface better.
Today’s video will show you how to create a custom/deep link to any of our pages. This is a great tool to use when you are mentioning a specific aspect of one of our courses and want to link to the detailed page on that aspect.
You can find all of our videos in our ShareASale Affiliate Tutorial Videos section as well as on our Legacy Learning Systems Affiliate Program YouTube Channel.
Here is the video for Creating Custom/Deep Links in the ShareASale interface. I hope it helps!
ShareASale Video Tutorial - Using our Coupons and Deals
Posted by Matt McWilliams in Affiliate Tools, Coupons and Deals, Video Marketing on January 13th, 2010
Here is video tutorial number two in our ShareASale Affiliate Tutorials series to help our ShareASale affiliates learn the interface better.
Today’s video is about using our coupons and deals; how to find them, get them, and add them to your site. As usual, I include some great buffer music at the beginning and the end. This time it is actually from one of our affiliates and one of my absolute favorite people in the affiliate marketing industry, Joe Sousa. His band, Modern Dissent, has a great song called “Rise Up with Me” that is featured.
You can find all of our videos in our ShareASale Affiliate Tutorial Videos section as well as on our Legacy Learning Systems Affiliate Program YouTube Channel.
Here is the video. I hope it helps!
ShareASale Video Tutorial - Getting Links and Banners
Posted by Matt McWilliams in Affiliate Tools, Video Marketing on January 12th, 2010
I am in the process of starting a full collection of video tutorials on YouTube for our wonderful ShareASale affiliates including such topics as Getting Banners and Links, Creating Custom Links, Getting Coupons and Deals Links, the Various ShareASale Reports, and whatever else I get asked for over the next few weeks. I am sure that I will add to it from time to time as well.
The first one in this installment is a nice getting started tutorial on how to get your banners and links in the ShareASale interface. Over the next few days, I will post all of them in a central place (in addition to the Legacy Learning Systems Affiliate Program YouTube Channel) and will post the link here. Edit: ShareASale Video Tutorials link.
Here is Tutorial Number One:
How to Make Your Own Video in ShareASale
Posted by Matt McWilliams in Video Marketing, Web Design on November 13th, 2009
Are you a ShareASale affiliate with some great ideas to make your own videos promoting Learn & Master products? If so, then this tutorial is for you.
Brian Littleton put together a great how-to video on how to add the video, select player settings, video size, add cue points (more on this below), and select other features for your video.
The Cue Point Builder is absolutely awesome. It allows you to add ads at various points within the video. These cue points allow you to pick specific times during the video to show a relevant ad, such as during this example, there is a reference to dancing, so Brian adds an cue point for an ad for our Learn & Master Ballroom Dance course.
You can view the tutorial below. It really is a great tool! Enjoy
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