Archive for category Video Marketing

Are you doing much with YouTube?

Are you achieving the success you hoped for with your videos?

In case you did not know, YouTube is now the 2nd largest search engine, so using it effectively can be a goldmine…or at least a nice steady revenue stream.

What I am writing here is not new. In fact, it is straight from Google’s YouTube Partner Communications Hub. They have an optimization resource on “Discoverability“  that gives you all of the basics on optimizing your YouTube videos for more traffic and better conversions. There is little to nothing I can add, but here is a brief summary.

1. Create a ton of content. “The more content, the more related video clicks, the bigger the reach.” That is straight from YouTube. If you have a video about playing “Time of Your Life” by Green Day, you will get some good traffic for that video and related searches (i.e. “time of your life by green day”). But if you have more videos, particularly more videos involving Green Day songs, you will rank higher for those videos as well as you will get tons of related traffic.
2. Use annotations in the videos. With annotations, you can make notes and post links within the videos. Some practical ways to use this are linking to your subscription page, mentioning other videos, and explaining a complicated part of a lesson (for example). I like to use them to mention random fun things to keep people’s attention.
3. Ask them to subscribe. As I mentioned in #2, use the annotation to ask them to subscribe.  Also mention this in the description.
4. Optimize your title. See all of the rules for SEO here
5. Optimize your tags. Think of related topics, misspellings, and great keywords.
6. Optimize your description. Again, keywords are…well, key. But make it readable to a human of course.
7. Promote the heck out of them. Use all of your social media channels - Digg, Twitter, StumbleUpon, Facebook, you name it.
8. Engage your viewers - Use the Social Bulletin. Use the new social bulletin feature in YouTube to post links and engage subscribers. When you post a new social bulletin, your subscribers will get a notice on their homepage in YouTube.
9. Engage your viewers - Respond to comments and feedback. First of all, listen to their feedback. Secondly, engage them by letting them know you are real and will listen to what they say. Build a relationship.
10. Create Playlists. Group your content by themes and take your viewers to the next video. If you have some content already, this is a great way to keep them on your channel longer since they will just be watching video after video of yours, rather going doing another search.