Email Marketing Mistakes - What to Do?

Jordan Ayan writes about every email marketers’ worst nightmare in his recent post “To Err Is Human; Sending An Email To Correct It, Questionable.”

Have you ever sent an email out only to realize there were errors? Broken links, bad images, typos, you name it. All of them can just give you a sick feeling in your stomach and leave you wondering what to do next.

I have certainly made more than one mistake just in the last 2 months (if you have been an affiliate with us long enough, you of them).

My nature is to write and send. I usually fail to write, let it sit, review, then review again, and then, and only then, send.

What to do about these mistakes though? What type of mistake is it? Do you send a follow-up or not? Jordan has some great advice here.