Darren Rowse wrote a great post two weeks ago on ProBlogger about how he uses email newsletters to drive traffic (and thus, make money).

It’s not anything new per se, but it really is a great article about how to effectively use email newsletters.  It contains a great strategy and might help you organize your process for new subscribers, from the time they subscribe, to the welcome email, to weekly (or whatever period of time you want) updates, to themed updates, to special promotions.

Some of the advice may not apply to your site, but give it a good read and it will likely inspire some great ideas for your own newsletter…or if you don’t have a newsletter yet, it will definitely make you want to start one!