About ShareASale Pay Per Call

As I announced yesterday, our Pay Per Call campaigns are LIVE to affiliates on ShareASale!

But what exactly is Pay Per Call and how can you use it as an affiliate?

According to Brian Littleton, founder and CEO of ShareASale:

“Pay Per Call allows you, as an affiliate to advertise unique phone numbers - all of which end up ringing through to various advertisers. So for example, if you were local to Chicago and were advertising for a local hair salon you could advertise that phone number in any offline or online publication. You would then be paid for any phone calls that came through that number to the hair salon. That’s just one example of a myriad of options available”

Pay Per Call allows you to promote us in a great fun new way. As you will see in our sample banners below, the call to action is the toll-free number, which is unique to you. Of course, if a person clicks on the banner, it is still tracked as normal to your account, just as a regular banner, with a LIFETIME cookie!

When the number is called, the caller will be prompted to enter one of three options, from service calls, ordering, or other. If they press the “order” option and remain on the phone for 4 or more minutes, you are credited with a sale, which pays out at $20.00.

The average sales call takes between 7 and 10 minutes, since usually they have some questions, so we timed it at 4 minutes in order to account for those really quick order calls. About half the people who call to order end up ordering, so we put the payout at half of the average commission ($29.80). Over time, we will adjust each affiliate payout based on the actual percentage of people who purchase on converting calls, so if your calls produce a 75% conversion we will payout $23.00 (or higher based on volume as well) for example. I hope that this explains what Pay Per Call is and how you can utilize it. To sign-up for it, simply go to the Pay Per Call Center in your ShareASale account and then look for Legacy Learning Systems and click on “Click to Apply.”

Once you are approved, you will be able to access all campaigns and creatives (see examples below) and get your own number.

As soon as possible this week or next (by the way, next week is LEGACY WEEK 2.0 more information here on that) I will add a tutorial video about Pay Per Call to our ShareASale Video Tutorials section.

In the meantime, if you need any help, please do not hesitate to contact me. I am here to help!

I look forward to working with you in this new, exciting way and to continuing to serve you!