Kim Rowley of Key Internet Marketing had a great guest post by Rado Parling about the 12 Questions to Ask While Creating a Landing Page.

So often affiliates and even large merchants get caught up in what looks pretty rather than asking the important questions when designing their landing pages.

They are definitely good questions to consider and offer a checklist for your landing page design.

One great question he poses is:

Whether the desired action you want your user to take after visiting your landing page is easy to complete?

Think about the desired result (hint: it is probably to buy something, sign-up for something, or to register for something) that you want for a visitor.  What is that result?  How easy is it for them to get there?

I think this extends far beyond call-to-action buttons.  It has to do with your headline, text copy, images, sales funnel…everything on your site should lead them to the action you desire for them to take, and make it easy for them.

There are so many great questions, covering everything from content to page speed, the trust factor, and testing.  It is by no means an exhaustive list, but certainly a good start or refresher.  If you have a review site, be sure to read my Common Advice for Review Sites post.

Also check out: Optimizing PPC Landing Pages to Increase Conversions