Matt Siesing of ROI Revolution wrote a great post earlier this month about PPC bidding, entitled “Bid for Profitability, not Pride.”

So often, affiliates, merchants, well everyone lets their pride get in the way when doing PPC bidding.  But sometimes you have to put your pride aside and focus on making a profit, not on seeing your ad #1.

I would share more but there is nothing I can add to this post other than to add their cool cartoon with you.

Also, check out our post in our AdWords for Newbies Series about Setting an AdWords Budget.