Posts Tagged advertising tax
Rebecca Madigan Interview Part Two, Commission Increases, and Facebook Advertising - Legacy Affiliate Podcast Episode Seventeen
Posted by Matt McWilliams in Legal Matters, Podcasts on July 1st, 2010
Episode Seventeen of the Legacy Learning Systems Affiliate Podcast is ready for your listening pleasure.
You can listen or download below and you can subscribe to the podcast in iTunes. You can also listen to past episodes in our Podcast Archive.
In this episode Matt talks about his vacation to Michigan, commission increases for affiliates, Facebook advertising, and the ACLU joining the advertising tax fight. He also finishes his interview with Rebecca Madigan of the Performance Marketing Association, talking about the advertising tax and affiliate fraud.
Here are this week’s show notes:
Performance Marketing Association | PMA on Twitter | PMA on Facebook | PMA Blog
ACLU Joins Fight Against the Advertising Tax in North Carolina
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ACLU Joins Fight Against North Carolina Advertising Tax
Posted by Matt McWilliams in Legal Matters on June 29th, 2010
In the upcoming part two of my interview with Rebecca Madigan of the Performance Marketing Association (listen to part one in Episode 16 of our podcast) we talked about how the advertising tax is making strange political bedfellows, uniting conservatives and civil libertarian groups like the ACLU (American Civil Liberties Union). 
Normally these two groups are on opposite sides of the fence on about 99% of political issues, but the advertising tax in North Carolina, specifically Amazon’s suit against the state, is causing the two sides to find mutual agreement.
Conservatives are generally opposed to the advertising tax on the grounds of that it is…well…a tax. The ACLU, and many others, including Amazon, are opposed to it from the standpoint that the state is requiring companies to hand over personally identifiable information, which DOES violate their Constitutional rights. The ACLU points out that they are not taking issue with the advertising tax in general, but only against the provision that requires the collection of private personal information.
The ACLU recently filed a case on behalf of six anonymous individuals in North Carolina and Cecil Bothwell, an elected public official, who believe (rightly I might suggest) that the government should not be able to access private, personal purchase records. So far, Amazon has complied with part of the law in North Carolina, turning over records of what was bought on their site, but withholding the personally identifiable portions of the information, such as names and address. North Carolina contends that it is entitled to that information.
Oh, don’t get me started…(former North Carolina resident, born and mostly raised, so I know the joke that is North Carolina politics).
Needless to say, it will be interesting to see what becomes of this.
Make sure to listen to our upcoming podcast Episode 17 for the 2nd half of my interview with Rebecca Madigan. You definitely will not want to miss it!
Mother’s Day Creatives, Wedding Season, Keyword Grouping, and Advertising Tax Pandemonium - Legacy Affiliate Podcast Episode Eight
Posted by Matt McWilliams in Affiliate Tips, Holidays, Pay Per Click (PPC), Podcasts on April 23rd, 2010
Episode Eight of the Legacy Learning Systems Affiliate Podcast is recorded and ready for you to listen and learn.
This week I talk about the new Mother’s Day creatives on ShareASale, as well as wedding banners and other holiday creatives, how to group keywords by where people are in the shopping timeline, and discuss the advertising tax in Tennessee, Connecticut, North Carolina, and California.
You can listen or download below and you can subscribe to the podcast in iTunes.
Here are this week’s Show Notes:
New Mother’s Day Creatives | Mother’s Day Category on ShareASale
New Wedding Creatives - link coming soon. I will post it here on the blog later today. (EDIT: They are live now!)
Advertising Tax Updates from the PMA
Connecticut Action Items from the PMA
Bass Guitar, New Banners, Lessons from Eric Nagel and Jason Rubacky, Tennessee Advertising Tax - Legacy Affiliate Podcast Episode Six
Posted by Matt McWilliams in Legal Matters, Pay Per Call, Podcasts on April 9th, 2010
Episode Six of the Legacy Learning Systems Affiliate Podcast is ready for your listening pleasure, with intro music by one of my favorite bands, NEEDTOBREATHE.
This weeks topics include the upcoming bass guitar course, new banners, Pay Per Call lessons from Eric Nagel, Jason Rubacky, and the guys from RingRevenue on the Both Sides of the Tracks Podcast, and Tennessee’s joining the Advertising Tax bandwagon.
I talk about some of the different things that we will be testing on Pay Per Call, such as different messages for each course, different voices, etc. as well as thinking about ways that affiliates can utilize hyperlocal marketing. What are your thoughts? Shoot me an email with your ideas and we can implement them to help you!
You can listen or download below and you can subscribe to the podcast in iTunes.
Show Notes:
Bass Guitars LIVE on ShareASale | All of the Banners with affiliate codes
ABestWeb Millionth Post Contest
Both Sides of the Tracks Podcast on PayPer Call
Advertising Tax Coming to Tennessee?
Posted by Matt McWilliams in Legal Matters on April 8th, 2010
The Performance Marketing Association issued a release on Tuesday regarding a Colorado-like Tax Bill here in Tennessee.
According to the release, the bill copies that of Colorado from earlier this year, requiring out-of-state merchants to report to our state revenue department all sales made by Tennessee customers.
Like the Colorado bill, it is not the typical advertising tax that requires merchants that has a direct impact on affiliates, however, as evidence by Amazon’s dropping Colorado affiliates, it could effect online merchants big time.
More to come soon.
In the meantime, you can use these links for a list of legislators.
Spring, Weddings, Pay Per Call Case Study, and Taxes - Legacy Learning Affiliate Podcast Episode Four
Posted by Matt McWilliams in Affiliate Marketing News, Bonuses, Legal Matters, Pay Per Call, Podcasts on March 26th, 2010
Legacy Learning Affiliate Podcast Episode Four is all recorded and covers some great topics this week.
Spring has sprung (lame cliche) and the time is near for weddings to start. Learn & Master Ballroom Dance is a great gift, as a I talk about in the podcast. 
You can download or listen to it below. You can also subscribe to the podcast in iTunes.
This week’s topics are:
March 2010 Affiliate Insider Newsletter - You can read it here.
Number One Wedding Affiliate Program on ShareASale
New Videos - In the March Newsletter
Big Bonuses This Month
When: March 1-31 What: Sell 20 Painting Courses Amount: $300.00 bonus
When: March 1-31 What: Sell 15 Ballroom Dance Courses Amount: $100.00 bonus
When: Always March 1-31 What: 200 sales in one month Amount: $500.00 bonus $2000.00 bonus
All of our ShareASale Bonuses Can be Found Here
Connecticut Advertising Tax Update - Melanie Seery Contact
You can listen here below and be sure to Subscribe to the Legacy Learning Affiliate Podcast in iTunes
More New Videos, IPhone App News, Demographics and Language Lessons - Legacy Learning Affiliate Podcast Episode Three
Posted by Matt McWilliams in Legal Matters, Podcasts, Video Marketing on March 19th, 2010
Episode Three of the Legacy Learning Affiliate Podcast is live and ready for your listening pleasure.
You can listen and download below as well as subscribe to our podcast in iTunes.
Here are the show notes:
- New Videos on ShareASale - Bass Guitar Promotional - New Piano Sample Lessons - Blues Guitar and Guitar Set-Up and Maintenance Spotlight Series Sample Lessons
- iPhone App Now “New and Noteworthy”
- Course Demographics Added to Tools Section
- Language Lessons from Orwell and Luntz - Politics and the English Language by George Orwell
- Industry News - Advertising Tax Updates from Connecticut and Rhode Island - Connecticut HB 5481 - Rhode Island Hearing Cancelled
Affiliate Advocacy Conference Call about the #AdvertisingTax
Posted by Matt McWilliams in Affiliate Marketing News, Legal Matters on March 9th, 2010
Just finished listening to the Affiliate Advocacy Conference Call with Melanie Seery. Her main guests were Brian Littleton, CEO of ShareASale, and Jen Goode, who was one of the main affiliates fighting the advertising tax successfully in Colorado.
Here are some of initial highlights that I got from the call.
Brian Littleton offered some great tips for communicating with legislators including:
- Don’t mention the unconstitutionality of any legislation. Legislators don’t like being told that what they are doing is unconstitutional.
- Most legislators have two offices, one in their district and one at the legislature. Go to or call whichever is smallest.
From Jeannine Crooks who was having some audio difficulty unfortunately:
- Don’t threaten to move. They generally don’t care.
Threats never work. Neither does telling them they are breaking the law. Stay level-headed and focus on the negative impact of the legislation.
One of the best tips came from Jen Goode who suggested that you try to find a local tie that affiliate marketing has to an organization in the legislator’s district, such as a non-profit or a school that uses affiliate marketing to raise money. This worked very well for them in Colorado.
More to come on this subject but these were some great tips!
Virginia and Vermont Advertising Tax Updates - Great News!
Posted by Matt McWilliams in Affiliate Marketing News, Legal Matters on February 24th, 2010
Great news for Virginia and Vermont affiliates today! Both advertising tax bills died.
Here is the latest from the Performance Marketing Alliance (PMA) via Twitter. More to come later 
Breaking News: Colorado Affiliate Tax is Dead!
Posted by Matt McWilliams in Affiliate Marketing News, Legal Matters on February 8th, 2010
Way to go Colorado affiliates!
The Performance Marketing Association just broke the news that HB 1193 will not include the Advertising / Affiliate Tax in Colorado.
From the PMA:
An agreement was reached today on HB 1193: the inclusion of affiliates establishing nexus will be removed from the bill entirely. HB1193 will now become a bill solely focused on collecting use tax, and nothing to do whatsoever with affiliates.
State of Affiliate Marketing Part Two from ReveNews
Posted by Matt McWilliams in Affiliate Marketing News, Revenews Posts on February 8th, 2010
My latest article on ReveNews.com was posted Saturday.
The Way I See It: State of Affiliate Marketing Part Two
covers some of the challenges facing our industry. The three biggest that I cover are the affiliate/advertising tax, Google’s finicky nature, and the emergence of way too many shady programs in the past few years.
It’s not all doom and gloom, but affiliate marketers and managers must be cognisant of the threats to our industry and take action to prevent them for worsening and to fight to remove them.
Feel free to comment on ReveNews and voice your opinions!
About ReveNews: ReveNews is a trusted, unbiased source focusing on Internet related industries such as online marketing, SEM, affiliate marketing, retail (e-commerce), analytics, spyware, blogging and much more. ReveNews authors consist of highly respected thinkers, commentators and business people who have real experience and insight. ReveNews readers include industry gurus, top-level executives and CEO?s, plus many of the industry?s top net-repreneurs; all coming together to create a global Internet community to distribute, discuss and analyze the industry at hand.
Breaking News: Affiliate Tax Passes Colorado House
Posted by Matt McWilliams in Affiliate Marketing News, Legal Matters on February 1st, 2010
House Bill 1193 (the Affiliate, Advertising, Internet tax) just passed the Colorado House of Representatives by a vote of 33-32.
Brian Littleton, CEO of ShareASale, and Lisa Picarille both reported that Rep. Joe Rice may have been the first Democrat in any state to speak out against the tax, so perhaps there is a silver lining there. According to Littleton, he wasn’t necessarily opposed to the idea of the tax, but he knows that it won’t work. He is right! It won’t! It just means good affiliates in Colorado are going to seek out homes elsewhere while others have to give up.
One vote! That was the difference.
It’s on to the Senate now. From there, the last line of defense is the Governor and the outlook is bleak there.
As a side note (and I will post much more about this later), I do want to to say that at first glance, Colorado affiliates really had their act together and were really organized. Way to go guys!
Is your state organized? Because it’s likely coming your way, unfortunately. In case the threat didn’t seem real before, it’s getting all too real in some places now.
If you are a Colorado affiliate it may be time to take Melanie Seery’s advice and “Identify vulnerable merchants and find replacements.”
We will keep standing up for what is right. No affiliate terminations on my watch!
Breaking News: New Mexico Affiliate Tax Tabled in Committee
Posted by Matt McWilliams in Affiliate Marketing News on January 28th, 2010
In what can be considered a small win, House Bill 50 (AKA the “affiliate tax”) in New Mexico was tabled in committee today.
This was first reported by one of my favorite people in the business, Daniel M. Clark via Twitter.
What does tabled mean exactly? I am not sure…waiting on more details!
EDIT: Additional information:
Affiliate Tax in Colorado #advertisingtax
Posted by Matt McWilliams in Affiliate Marketing News, Legal Matters on January 26th, 2010
Colorado has introduced House Bill 10-1193, introducing the affiliate/advertising tax.
I have been meaning to post this and add my own commentary since yesterday but I finally decided to just link to Geno Prussakov’s post from Sunday.
Urgent action is needed…the committee is meeting tomorrow (January 27) on this!
Check out Geno’s post and learn more about the Colorado Affiliate Tax. Also, check out what you can do about the affiliate tax, whether you live in Colorado or not.
Your Voice is Needed in North Carolina Regarding the #AdvertisingTax
Posted by Matt McWilliams in Affiliate Marketing News on January 18th, 2010
Just came across a post by Rich Owings on ABestWeb:
Hi all,
I learned the other day that the Governor has established a Budget Reform and Accountability Commission. The link goes to a form where citizens can make suggestions. As of last week, they had only received 400, and they have the web suggestions on their agendas, so it appears they will consider anything submitted. I urge you all to submit your take on the nexus legislation, and how it has decreased income tax revenues and not resulted in increased sales tax.
Rich Owings
If you are in North Carolina, please visit the comment form and let them know what you think about the advertising tax!
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