Posts Tagged amazon
Lessons on Subject Line Length from Amazon
Posted by Matt McWilliams in Email Marketing on August 8th, 2009
Mark Brownlow wrote a great article recently on the Email Marketing Reports blog about the subject line length of Amazon emails.
He charts 187 emails from Amazon and finds that the average email subject line is 57 characters.
He also finds that most of their email subject lines are even less, around 39-52 characters.
This is relevant to email marketers because, well, Amazon is really, really good at email marketing.
Mark has some great examples and some very interesting commentary for those email marketers out there, so I strongly suggest checking out his post.
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California Chamber of Commerce on the #advertisingtax
Posted by Matt McWilliams in Affiliate Marketing News on July 10th, 2009
| Hooray for the California Chamber of Commerce for weighing in today on the #advertisingtax in California!
They point out 3 major points as to why the tax is bad for California (and every state!).
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This is a great primer on the topic and especially helpful to those who may not be experts on the subject. Read it all here.
Tax Update: Amazon Kicks Our Rhode Island Affiliates
Posted by Matt McWilliams in Affiliate Marketing News on June 29th, 2009
| Another state passes a stupid tax and what happens…businesses are forced to eliminate affiliates.
PROVIDENCE – Amazon.com Inc. cut ties today with its business affiliates in Rhode Island to protest a provision in the draft state budget that would force the company to collect sales tax, Providence Business News has confirmed. Read more from Providence Business News. |
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More to come…
Get involved today in North Carolina and California!
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