Posts Tagged home school editions

15+ Facebook Advertising Tips - Part Two - Demographics

There is an old saying in real estate that what matters is “location, location, and location.”Facebook Advertising Tips

In Facebook ads, it’s “demographics, demographics, and demographics!”

But how do you know the demographics? And how to you group your demographics? How do you target them better?

Well, I hope Part Two in our 15+ Facebook Advertising Tips helps.

The first place to start is our “Course Demographics” page in our Affiliate Tools Section. This will give you what I would consider a medium level view of the target markets. Broad would be “people” and narrow would be “women in the southeast U.S. ages 34-38, married and college educated, who like ‘Twilight’.” These demographics fall somewhere in the middle of those two extremes.

So, for this lesson, I will focus on two examples. Our Learn & Master Home School Editions and our Learn & Master Ballroom Dance course.

What is the demographic for the Home School Editions?

Using strictly the demographics we provide,  you will first see that they tend to be lower middle aged, 25-44 years old with moderate to high incomes. They are typically married.

A little bit more research will show you that they are predominantly women (of course their are men, but as far as buyers, they tend to be the women).

Using Facebook’s Targeting, you can narrow it down even further. Here is a screenshot of an ad targeting Home School parents (click for a larger view).

Facebook Advertising Demographics

As you can see we narrowed it down to the United States only. You may choose to regionalize it more. Are there certain parts of the country that will tend to buy a DVD-based course? Perhaps more rural areas where there is not as much instruction available locally?

Then we targeted a small age group (27-32). I segment each broad age group into much smaller age groups. So for the Home School Editions I am targeting 25-45 year olds. I broke that down into 25-26, 27-32, 33-38, 39-43, and 44-45. Older women will typically have older kids and vice versa, so perhaps we may stumble upon the perfect age group in there.  No rhyme or reason really for those exact numbers, but you get the idea. You could literally do it year by year if you wanted.

I then narrowed it down to married women who speak U.S. English only.

The likes and interests part is the most important part in this example I think. I literally picked anything that has to do with “Home School” or “Homeschool” and ran with it. If they are in any of these groups, they ARE our target market.

Now for the example of Ballroom Dance, I decided to target an even more specific audience, but yet one that still reaches almost 300,000 people and has been getting super high CTR (click through rates) and impressions.

The ad targets married women and suggests they get their husbands to learn Ballroom Dance. It has a picture of two people dancing and the clincher is the subject line (more on that factor later in this series) and the ad copy. It plays on “Dancing with the Stars.”

So once again, I targeted:

  • the United States only
  • ages 25-50 (broken down into smaller groups)
  • women
  • married
  • English (US)
  • Likes and interests: ballroom dancing, ballroom dance, dance, Dancing with the Stars, and more.

One caution in targeting demographically: Be careful when targeting people who are TOO in your niche. An example of this might be targeting the Likes and Interest of “guitar” when running an ad for Learn & Master Guitar. These people already play guitar…therefore, they are not in your target audience most likely. Tread carefully there. I am not saying to NOT include that, but if you do, put it in its own ad and bid low and set a low budget.

OK, I think that is it for this part of demographic targeting in our 15+ Facebook Advertising Tips Series.

Until next time…

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LEGACY Week Three - Celebrity Edition

LEGACY Week 3 is almost here and this time there is a celebrity theme! http://www.legacyaffiliateblog.com/images/legacy-week-3.jpg

LEGACY Week 3 will begin next Monday, May 17 and run through Sunday May 23 (well sort of…read below for more details). Each day of LEGACY Week represents a letter in the word LEGACY (”L” for Monday, “E” for Tuesday, and so on - “Y” is the whole weekend). For LEGACY Week 3, each letter represents a well-known person from the worlds of entertainment, politics, music, art, and sports.

During the first LEGACY Week last year, we gave away over $500 in bonuses. During LEGACY Week 2.0 we gave ShareASale affiliates over $2,300 in bonuses.

My conservative estimate is that LEGACY Week 3 will be responsible for giving $3400 in bonuses, but I am hoping that it will do even better!

Below are the highlights of LEGACY Week 3. You can find all of the details on our LEGACY Week 3 Hub Page, which has all of the ways that you can earn some big bonuses.

LEGACY Week Lincoln ShareASale Monday
May 17

Abraham Lincoln

LEGACY Week on ShareASale Network There are THREE ways to earn a $5.00 bonus today and/or entries in our 100 Lincolns drawing (that’s $500.00!). You can make a sale, tweet or buzz, or sign-up. Get more details on our LEGACY Week 3 Hub Page.
LEGACY Week on ShareASale Tuesday
May 18

Elvis

Elvis Affiliate Bonuses Pretty much the same as Monday except that every entry is TRIPLE in honor of Elvis’s three Grammy’s. You can make a sale, tweet or buzz, or sign-up and every thing is triple ($15 bonus, 3-15 entries). Get more details on our LEGACY Week 3 Hub Page.
Affiliate Bonuses on ShareASale Wednesday
May 19

Jerry Garcia

Jerry Garcia LEGACY Week Contest Jerry Garcia died that the age of 53. He is listed as the #20 All-Time Greatest Guitarist on our Top 21 Guitarists of All-Time Widget. There are two ways to earn a bonus today. Add a widget or make your first sale. First sales today through Friday earn a $53.00 bonus…totaling $103.00 in bonuses on your first two sales. Get more details on our LEGACY Week 3 Hub Page.
Ballroom Dance Affiliate Program ShareASale Thursday
May 20

Fred Astaire

Fred Astaire Ballroom Dance Affiliate Fred Astaire was an American film and Broadway stage dancer, choreographer, singer and actor. Every Sale of Learn & Master Ballroom Dance through the end of LEGACY Week III (Sunday May 23) earns a 65% Commission! Simply use this link and replace !!USERID!! with your ShareASale ID:

http://www.shareasale.com/u.cfm?
d=32516&m=22286&u=!!USERID!!

Get more details on our LEGACY Week 3 Hub Page.

Affiliate Bonuses during LEGACY Week Friday
May 21

Marc Chagall

Mark Chagall Painting Marc Chagall was pioneer of modernism and one of the greatest figurative artists of the twentieth century. Every sale of Learn & Master Painting will earn you progressively more money. One sales earns a $5.00 bonus, two sales earns an additional $9.00 bonus, and so on as the chart below shows you.

Sales Bonus
1 $5.00
2 $10.00
3 $14.00
4 $17.00
5 $20.00
6-8 $22.00 per sale
9-10 $23.00 per sale
11-15 $24.00 per sale
16+ $25.00 per sale

20 sales earns you $423.00 in bonuses! 30 sales earns $673.00 in bonuses!

Home School Music Courses Affiliate Sat-Sun
May 22-23

Carl Yastrzemski

Affiliate Bonuses on ShareASale Carl Yastrzemski played his entire 23-year career with the Boston Red Sox, my favorite team. He was an 18-time all-star, and won seven gold gloves. Every sale of a Home School Edition will earn a $23 bonus for each year of his illustrious career. Every sale of a Spotlight Series course will earn an $18 bonus for each of his All-Star games. Every affiliate that signs up this weekend and sends me the location of his/her links by Monday morning will earn a $7 bonus in honor of his gold gloves.

Get more details on our LEGACY Week 3 Hub Page.

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April 2010 Bonuses on ShareASale

Here are our April 2010 Bonuses on ShareASale.

Special “April Only” Bonuses

1. Make 10 sales of any combination of our three Learn & Master Home School Edition - earn a $200.00 Bonus

2. Make 25 sales of any one Learn & Master Home School Edition course - earn a $250.00 Bonus

Ongoing, Always Bonuses

1. 50 sales in one month earns a $200.00 bonus

2. 100 sales in one month earns an additional $325.00 bonus

3. If you make 200 total sales in the month, get an additional $500 bonus

4. Your 2nd sale always earns a $50.00 bonus

Our full list of bonuses are listed on our ShareASale Bonuses and Promotions Page.

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New Videos Added to ShareASale

Last night we added three new videos to our ShareASale Videos and updated two others.

We added videos for the Learn & Master Spotlight Series Blues Guitar course as well as the Spotlight Series Guitar Set-Up and Maintenance course and our Home School Painting course.

We also updated the videos for our Home School Editions of Guitar and Piano.

Videos are easy to find and easy to add from the ShareASale interface. And they track to your account!

Just login to your account and go to “Get Videos.”

ShareASale Videos Link

Do a search for “Legacy Learning”

ShareASale Affiliate Videos Search

Click on “Get Video Code”

ShareASale Video Code

Click on Get this Video Code - Notice how ours are organized with titles such as “Award-Winning Ballroom Dance Course Medium”

We give them titles that are user friendly (the people viewing them) but the last word is always the size so they are easy to find.

We have three sizes: Small, Medium, and Large.

Affiliate Videos Sizes on ShareASaleCopy and paste the code from ShareASale

Javascript for ShareASale Affiliate Videos

Coming Soon: Sample Lesson Videos!

Here is a preview of the Guitar Set-Up Video as an example.


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New Home School Banners

We are adding a ton of new general home school banners. Here are previews of some of them below.? You will get an email Monday with the codes to use them.? Also, we will soon be adding a ton of new banners for each home school course, guitar, painting, and piano, as well as new banners for all of our courses.

Home School Guitar Learning Systems Home School Guitar Learning Systems
Home School Guitar Learning Systems
Home School Guitar Learning Systems Home School Guitar Learning Systems
Home School Guitar Learning Systems
Home School Guitar Learning Systems
Home School Learning Systems
Home School Learning Systems

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Seasonal Music Specials and Deals: Week of the Widget on ShareASale

Widget Number Ten brings us our seasonal music specials widget, which will be updated regularly with new colors and specials. It focuses on the three music courses, Learn and Master Guitar, Learn and Master Piano, and Learn and Master Drums, along with the Piano and Guitar Home School Editions. Currently, the colors and deals focus on our Fall Sales. It will change around Halloween, then again at Thanksgiving and Christmas and throughout the year.

Here is a preview along with the code (just replace !!USERID!! with your SAS User ID). You can get all of the widgets and their codes with your userID in them in our ShareASale Widget Section. Happy Widgeting!

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