Posts Tagged jen goode

Just finished listening to the Affiliate Advocacy Conference Call with Melanie Seery. Her main guests were Brian Littleton, CEO of ShareASale, and Jen Goode, who was one of the main affiliates fighting the advertising tax successfully in Colorado.

Here are some of initial highlights that I got from the call.

Brian Littleton offered some great tips for communicating with legislators including:

• Don’t mention the unconstitutionality of any legislation. Legislators don’t like being told that what they are doing is unconstitutional.
• Most legislators have two offices, one in their district and one at the legislature. Go to or call whichever is smallest.

From Jeannine Crooks who was having some audio difficulty unfortunately:

• Don’t threaten to move. They generally don’t care.

Threats never work. Neither does telling them they are breaking the law. Stay level-headed and focus on the negative impact of the legislation.

One of the best tips came from Jen Goode who suggested that you try to find a local tie that affiliate marketing has to an organization in the legislator’s district, such as a non-profit or a school that uses affiliate marketing to raise money. This worked very well for them in Colorado.

More to come on this subject but these were some great tips!