Posts Tagged logan thompson
Questions to Ask Your Affiliate Manager #10: Daily Conversion Stats
Posted by Matt McWilliams in Affiliate Tips, Pay Per Click (PPC) on June 22nd, 2010
Last week I talked about asking your affiliate manager about the seasonality of their products (or courses in our case).
Today, I encourage you to ask your affiliate manager about the daily statistics of their products/courses.
Such as this post that I wrote a while back that shows the daily breakdown of sales:
As you can see in that post, our best day for conversions is Thursday and the worst is Wednesday.
If you ask your affiliate manager (me) for the actual sales data of volume for each day, I am pretty sure he/she will give that to you as well.
Why is this a good question to ask your affiliate manager and how does this help you?
Glad you asked. It helps you:
1. Understand the sales cycles. Just as understanding the seasonality of things helps you know that summer sucks for us, knowing that Wednesday has lower conversions will help you not to panic when sales drop.
2. Dayparting your Pay Per Click ads. See this post about dayparting for more if you don’t know about this.
3. Knowing when to send emails to customers. If you have an email list, I would recommend sending them on days when our conversions are highest.
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Questions to Ask Your Affiliate Manager #9: Seasonality
Posted by Matt McWilliams in Affiliate Tips on June 17th, 2010
Last week I mentioned a post by Logan Thompson about getting the most out of your affiliate manager in which he lists various questions you should ask your affiliate managers (he interview me and other affiliate managers for the post and each of us gave our own list) and earlier this week I started a series on additional questions to ask your affiliate manager.
Monday I posted affiliate manager question number eight: ask for custom redirects. After posting that many of you began to ask for them. I can already see and hear your wheels turning!
Today I encourage you to ask about the seasonality of the products (or in our case courses). In fact I will go ahead and answer the question here:
You can check out this post about our month by month sales.
At Legacy, like most retailers, we have a huge climb in the 4th Quarter. Late November through Christmas is incredible.
But unlike most retailers, we continue to hold steady in January and even February. Why? New Year’s Resolutions, instruments for gifts, and the cold weather. Check out this post about first quarter.
Other products are different so you should definitely ask your affiliate manager what the seasonality of their different products are. You never know what you might find.
Many of our affiliates are surprised to know that first quarter does so well for us and missed out on some great opportunities. Many affiliates did not know that the summer is so down and panicked earlier this month. Sorry, June really sucks. That is why I hate summer.
Stay tuned for more questions to ask your affiliate manager!
Questions to Ask Your Affiliate Manager #8: Custom Redirects
Posted by Matt McWilliams in Affiliate Tips on June 14th, 2010
Last week I mentioned a post by Logan Thompson about getting the most out of your affiliate manager.
He interviewed me for the post and I wrote seven of the least asked but important questions to ask your affiliate manager. Today I thought of number eight and plan to share even more over the next few weeks.
Question Number Eight is:
Can you set up a custom URL for me? Or better put a custom redirect.
If you are doing any form of print advertising, radio advertising, podcast advertising, or even on your own site and want it to look pretty, you will be much better served having an easy to read and remember URL such as learnandmaster.com / guitarguy rather than your normal affiliate link.
If you are marketing offline, this is a necessity for many of you.
If you have not already (and that is all but two of you) ask me for a custom redirect.
Note: You can read the first seven in Logan’s post.
Summer Sucks, Working with Affiliate Managers, AdWords Campaign Experiment, and iPhone App
Posted by Matt McWilliams in Podcasts on June 11th, 2010
Episode Fifteen of the Legacy Learning Systems Affiliate Podcast is ready for your listening pleasure.
You can listen or download below and you can subscribe to the podcast in iTunes. You can also listen to past episodes in our Podcast Archive.
This week on the Legacy Learning Systems Affiliate Podcast Matt talks about how much summer sucks, tips for working with affiliate managers, Google’s new AdWords Campaign Experiment, and the new Legacy Affiliate iPhone App.
Here are this week’s show notes:
Logan Thompson’s Getting The Most Out Of Your Affiliate Manager
AdWords Campaign Experiments | Broad Match Modifier Post
Enjoy!
Get the Most out of Me (Your Affiliate Manager that is)
Posted by Matt McWilliams in Affiliate Tips on June 7th, 2010
Logan Thompson did two significant things today.
First, he got my hooked on the Vitamin String Quartet. Their orchestra tributes to everything ranging from Linkin Park, Casting Crowns, Smashing Pumpkins, Relient K, and more are a great listen.
So thanks for that Logan!
Secondly, and the part that you actually care about today :), was a post he did entitled Getting The Most Out Of Your Affiliate Manager in which he shares tips from affiliate managers from various merchants, networks, and OPMs about the questions to ask your affiliate manager.
I highly suggest checking out his post, including my seven least asked but highly effective questions. Seriously, ask me, or any of your affiliate managers, for more help. We can usually help you with things you never even thought of.
More ShareASale ThinkTank Recaps and Pictures #ThinkTank09
Posted by Matt McWilliams in Fun Stuff, Legacy News on October 27th, 2009
As expected, a lot of the attendees are posting their recaps of the ShareASale ThinkTank event this past weekend, so I thought I would share as many of them as I can find with you, along with some more pictures of the event.? My recap is below amongst the pictures.? Yesterday I posted my Lessons Learned from ThinkTank 
Unfortunately, I often forget that I have a camera and so I only took a few pictures, most of them of the beautiful golf course views and of Shawn Collins’ face
Shawn Collins Recap - Great recap. Shawn (@affiliatetip), Missy Ward (@missyward), and Jason Rubacky (@jasonrubacky) followed my foursome around on the golf course and constantly stalked us.? Weirdos :)? I had forgotten about that until I read the recap.? He covers other stuff too.
Joe Sousa Recap - Joe (@drcool73) is an absolutely awesome dude that I finally got to meet this weekend.? His misfortunes on the golf course were legendary and amused the masses profusely.
Logan Thompson Recap - I thoroughly enjoyed meeting with Logan on Saturday. Thanks for the kind words in your post!
Scott Jangro Recap - Scott is a fellow Red Sox fan so it’s always enjoyable seeing him.
Friday Tara and I went to Balboa Island and enjoyed the shops and ate breakfast there.? I had salt water taffy for the first time in my life and ate about 50 pieces over the weekend. Yum!
When we got back to the hotel, I headed to the golf course and warmed up before playing golf with Rob Duva of Ring Revenue, Durk Price of eAccountability, and David Zelken of ShareASale.
Me, Durk, Brian, Rob, and David
David Zelken taking a rip
We had a lot of fun and truly enjoyed the views of the course.? Here are some views of the course:
View of the 5th Hole at Pelican Hill from the 4th Tee
Number Seven on the South Course
14th Hole on the South Course
View from 14th tee back to the 13th hole
Here is a view courtesy of Shawn’s Flickr stream from the balcony where we ate breakfast and lunch Saturday of the 18th hole on the South Course at Pelican Hill:
South Course 18th Hole - Pelican Hill Resort
Friday night, we had a great networking reception and the food was absolutely incredible.? I met some awesome people for the first time, like Liz Fogg Abanon (@eababon) and Mike Lyman with Signing Time,? and caught up with some old pals and acquaintances like Deborah Carney (@loxly), Joe Wojciechowski, Melanie Seery (@mellies), Ratna Venigandla, Adam Riemer, Geno Prussakov (@eprussakov), and more.
Saturday morning started off with a great breakfast.? I ate a LOT so I was in the mood for a nap after that, but instead I caffeinated myself and headed into the first sessions of the day.
After the men and women demographics sessions, we had a break, during which I began an apparently new trend of dipping white chocolate shavings into whipped cream, a la tortilla chips, at the coffee bar.? Yum!
Then it was time for my session, only I forgot it was my time.? I sat at my table looking up at the panel thinking “who is the doofus that is missing his panel?”? Come to find out that it was me! Oops!
So I ran up and began our session on Education and Life Experience.? My panel included Iman Jalali of Train Signal IT Training, Mike Lyman of Signing Time, and Kelly with Viator Travel.? Here is a picture of that.
Panel on Education and Life Experience at ThinkTank
One of the cool features of the event was the big screen Twitter feeds behind us.? Of course, I, with my infinite ADD, got stuck behind the laptop controlling the screens and was constantly distracted by the various humorous posts with the hashtag #thinktank09, especially Shawn Collins’ hashtag spamming efforts.? He will stop at nothing!
After our sessions, we all had lunch with the various vendors.? Each vendor had a table and it was great to sit down with some of them and discuss how we could work together.? I truly finally meeting Sabrina Malone from WorkingMom.com and her husband for the first time. Sabrina, your painting course is on the way!? I also got to catch up with Angel Djambazov (@djambazov).? Here is the setting of the lunch:
Vendor Lunch at ShareASale ThinkTank
Shawn Collins and I Talking and Enjoying the View on Saturday
After lunch I wanted to take a nap, but instead I changed into shorts and a T-shirt (I was sweating profusely in jeans and long sleeve shirt) and headed over to our private cabana around the pool for meetings with affiliates.? What a cool setting!
ThinkTank Cabanas
Meeting with Jen Goode and Joe Sousa
Part of the way through, Brian brought us cupcakes and I devoured at chocolate with chocolate and more chocolate cupcake. Then I slept while affiliates came by and stole courses (kidding!).? It was around 5:00 PM and I had a break and found out that Tennessee lost to Alabama on a last second blocked kick.? I was then depressed for a bit but thankfully I got to meet with some people who cheered me up and truly inspired me.
That night, Tara and I headed down to Laguna Beach for dinner.
Sunday morning started off with another amazing breakfast. Waffles, and muffins, and omelets, oh my!? Then we had the “Things We Need to Fix Session” with Brian and the ShareASale crew.? Everyone had the ability to openly share feedback, ideas, and pose questions to each other and ShareASale.? It was a great learning experience as well as a great time to offer some ideas to ShareASale and discuss them with other merchants, affiliate managers, and affiliates.
Things We Need to Fix Session
Shawn Collins During the Session Twittering Away
Facebook Advertising for Affiliates from Logan Thompson
Posted by Matt McWilliams in Affiliate Tips, Viral Marketing/Social Media on October 14th, 2009
| I have made it very clear that I believe in affiliates using Facebook advertising. The targeting is great for affiliates promoting a niche product like ours.?The cost is currently very low.?The conversions are good. It’s got everything you could ever want in an effective marketing medium.
Here are some previous posts about Facebook Advertising?from our blog: Facebook Targeting that Works with our Program |
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Today, I had the fortune of reading a post from Logan Thompson, one of my favorite bloggers in affiliate marketing.
He gives 10 tips for How to Profit on Cost Per Sale Campaigns with Facebook in which he shares some of his successes?and errors with Facebook advertising.
I have to disagree with #5, which says: “Don’t Promote Expensive Products.”?Based on our own advertising and the feedback from others, if the targeting is right, our products can really fit our niche market.? Our niche is typically best targeted towards middle-class, middle-aged?people?who are actively interested in the product we are offering. So focusing on the right keywords and narrowing it down to our niche will get you some great results.
Currently, the 25-year old and up crowd only makes up about 30% of the users of Facebook, but that group is also growing at about 200% per year.? There is a sizable market there!
Overall, I give Logan’s post?two big thumbs up?though, so check it out.
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