Posts Tagged site design

What If Someone Copies Your Web Site?

Previously, I have covered the topic of web site copyright infringement, specifically affiliates who copy other web sites.? My basic message was don’t do it!

Later I shared some tips for preventing others from copying you, protecting your web site copy, and two people left comments with their own ways of combating copying, by preventing someone from framing your site and using Google Alerts to catch copycats.

But what about when you are the victim of copyright infringement?? What do you do now?

First, let’s acknowledge that you are likely upset. Calm down first and get to work.? You will need your wits about you if you intend to do anything.

Second, o some research on the offending web site first.? Do they have a contact page?? Is their contact information on the site anywhere?? If so, contact them and ask them to remove the copied content.

Keep in mind that it is entirely possible that the web site owner does not know that they are copying your site.? Perhaps they have a freelance copywriter that they hired who is cheating them.? Perhaps someone who works for them is lazy and decides copying your work is easier than writing his own stuff.? Either way, keep your first contact professional and courteous.? In other words, be nice and give them the benefit of the doubt.

Usually, this is all that needs to be done.? If they take it down, great!? You are done…sort of.? Just remember to keep an eye on them.

Third, if their contact information is not on their site, look them up at Domain Tools and see if their contact information can be found there.? Follow the first step from there.

Fourth, if that does not work, contact their web hosting company and tell them that the site is copying your content.? You can find the host by using Domain Tools as well.? Usually, if you can prove that the other site copied your site, the host will take their site down almost immediately.

Fifth, how can you PROVE that they copied you and not the other way around?? By using a tool such as the Wayback Machine to show them that your site looked like this X days ago and theirs did not.? Sometimes this is hard.? If you cannot prove it in this way, you may be out of luck.

That is unless your content has just enough to it that is specific to your site…i.e. your certain writing style, your name, a reference to your location, etc.? Something that would establish that indeed you wrote the content and the other site copied you.

Sixth, if this approach fails, then consider a formal Cease and Desist letter from an attorney.? Send it via certified mail.? If this is unaffordable, you may consider using a template from a site such as Legal Zoom, but an attorney is strongly recommended.

Lastly, if all else fails, file a DMCA (Digital Millenium Copyright Act) copyright infringement complaint with the major search engines.

I hope that you never have to use any of these tips, but if you, I hope they help!

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Protecting Your Copy - Tools You can Use

Last month I made three posts about affiliates who copy and two tips (here and here) left by commenters about protecting your copy.

I promised to continue on this topic, as it was quite popular.? So today, I will address tools that you can use to protect yourself from being copied.

Free Tools / Ideas

  1. Google Alerts - Using Google Alerts to protect your copy.
  2. Regular Google and other engine searches for a phrase on your site that is unique.
  3. Copyright your material. It will scare off enough people to be worth it.? Visit the US Copyright Office web site.
  4. If you only need them temporarily, there are free trials of the paid products below.? Copyscape has some great free resources.

Paid Tools

  1. Copyscape
  2. Pagelock

Are there any others out there that you would suggest?

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Protect Your Copy - Prevent Others from Framing Your Site

My friend Andy posted a comment yesterday suggesting one way to prevent copycats from stealing your content.

He has apparently been the victim of numerous sites framing his sites without his permission.? But he discovered a great piece of code that he added to the header of his sites and blogs that prevents this.

According to Andy, it kills the frame and takes the site visitor to the top level domain (yours).? It totally prevents spammers and copycats from framing your site and it serves as a useful redirect if you are getting some traffic from Bing or Google images.

Great tip Andy!? I will be posting more tips on how to protect yourself, your copy, and your hard work soon.

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Follow-Up to Don?t Copy - Be Original

Yesterday I posted an article entitled “Don’t Copy - Be Original” and in less than 15 hours, the comments have been rolling in.

In one comment Vinny O’Hare made an excellent point about how to protect yourself from being copied.? He says to set up a Google Alert for specific phrases of unique content that likely can only be found on your site.

So let’s say you have a sentence on your home page that reads: “Have you dreamed for years about learning the guitar?” This is not likely to be an exact phrase that someone else would think up on their own and if someone else is using that exact phrase, you will receive a Google Alert about it.? You can then check out their site and see if they are copying you.? Perhaps they just happened to think of that phrase themselves and are not copying you, but perhaps they are.

I will be writing more about how to protect yourself from copycats in the coming days and also what actions you can take.

Thanks Vinny for the great suggestion!

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Don’t Copy - Be Original

This should probably go without saying, but one of the absolute worst things you can do as an affiliate is to copy someone else?s site.

Recently, I had to terminate an affiliate for doing just this. In fact, this affiliate was so blatant, his site even used the original site?s name in the copy and the about us page said he was the other person. Utterly blatant stealing!

It is this simple?we do not tolerate affiliates blatantly copying what other affiliates (or merchants) are doing.

There are a myriad of reasons why you should not do this. Among them:

1. It is unethical?need I continue? OK I will.
2. Your site will be punished. Maybe not today or tomorrow, but before too long, your site will be banned by Google and other search engines for duplicate content. This will apply to both Pay Per Click and Search Engine Optimization.
3. Your commissions will probably be reversed and you will be kicked out of any program managed by a reputable affiliate manager.
4. You might get sued. In fact, count on this.

Seriously, how would you feel if you devoted days of your life to designing a site, writing the copy, and then some nitwit copies everything you do, spending maybe one hour and trying to steal your hard work?

Be original. Design your own graphics or use some stock art at the very least. Write your own copy.

It is fine to observe what others are doing and get some ideas from them, but copying their text word for word and literally stealing their images is a big no-no.

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Ten Reasons Why Visitors Miss your Call to Action

I missed this post unfortunately when it first came out, but I found a great post from May 6 by Barry Welford about Calls to Action. In his post he lists ten reasons why visitors are missing yours including:

Not Being on RSS News Feeds

Slow Load Time

Too Much Clutter

Unappealing Search Snippet

This article is worth a read as it may cause you to consider your calls to action.

Read the full post here at SEO-Scoop.

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